Tag contacts who open your funnel messages

Not all of your clickers are openers - Track Both!

An overlooked or misunderstood aspect of tracking contacts who have engaged with a message is that up to 15% or 20% of them will be accessing their email through an email client or web interface that allows them to click a link without enabling images in the message.

This bypasses open tracking, even though the contact did in fact open the message to click the link.

You can add a Tag to contacts who open or click your funnel message to keep track of topics they're interested in and target them for future broadcasts or email funnel messages about that topic

Since this message is a promotion from a pet psychic to learn about your cat's past lives, we'll use a relevant tag for contacts who show interest in this topic

If any of the tags you use for openers and clickers of your message are used by a funnel configuration to send a contact into a new funnel or withdraw a contact from a funnel, those actions will be activated by applying those tags here

You can view the number of contacts who have received each Tag on the Contact List Tags tab